It’s more than just an image problem

Imagine that you and your significant other go shopping in a pricey store that's known for its exclusive clientèle. Think Rodeo Drive, maybe. Walking through the door is a little exciting, if not slightly intimidating, but you make it past security and find yourself on the inside. It isn't long before you realize that you're out of your element, but not so far out that you can't get by without bringing undue attention to yourself. So you persevere. You hang in there, trying on a high-end suit or two, gawking at the jewelry that cost more than your house, and you find yourself seriously considering signing up for a store account because it all looks so alluring and exciting. Then you notice the door you came in through. It comes to your attention that seven, maybe even eight, of the customers who are leaving are dissatisfied. Most of them weren't able to purchase what they came in for – but their wallets are a bit lighter nonetheless. There is grumbling, discontent, and a clear consensus that the service they were offered was nowhere near what they were expecting – especially for these prices. Welcome to the wonderful world of General Aviation. Continue Reading »

===> Posted on June 2nd, 2011 by Jamie Beckett. No comments. © GAN 2011.