Grass roots PR: Changing public perception one airport at a time

By GUY R. MAHER

General aviation has sure taken its lumps lately — from the tanked economy to a rekindled poor public perception of our industry in general.

As the alphabet groups, manufacturers, and many other organizations continue their global PR offensive, grass roots efforts to stir up business and alter the poor public perception also are in full force.

Take, for example, an open house held earlier this year at Lake Norman Airpark (14A) in Mooresville, N.C.

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